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How Comments Help Grow Your Audience

When you use comments on your Ghost site, you're fostering a two-way conversation with your audience rather than broadcasting content without minding the feedback.

How Comments Help Grow Your Audience
Photo by Volodymyr Hryshchenko / Unsplash

Blogging on is a meaningful way to communicate information about your company and industry (including products and services), educate your audience, and establish trust with them. When you use comments on your Ghost site, you're fostering a two-way conversation with your audience rather than broadcasting content without minding the feedback.

However, keeping a comment section up to date and smoothly running takes time and effort. It's not uncommon for well-known writers to spend hours responding to comments, time that may be better spent writing another blog post or doing other things to promote their blog. Then there's spam, which can hurt your site's search engine optimization (SEO) efforts.

What exactly is Blog Commenting?

Blog commenting is a method of establishing a good relationship between yourself and your readers. It helps to drive more visitors to your Ghost site and, as a result, helps you grow your audience.

In layman's terms, blog comments are the feedback that appears at the bottom of blog postings from your followers. These comments can be related to questions, appreciation, quotations, or responses from the blog author.

"The theory is that the more blog comments you have, the more content you’ll have on each page, and the more keywords you should rank for, which should increase your overall search traffic." – OptInMonster

It is recommended that you have a comments section on your Ghost site to benefit your business. Have a look at the following reasons why having a comments section is the way to go.

1. Interactions With your Target Audience

People are more likely to dismiss a blog as a brand or a faceless business that doesn't care about accessing a human face. The blog comments section provides you with a one-of-a-kind opportunity to gain publicity because you will seem more approachable and human.

Having a comments section where you communicate with people also indicates that your site isn't a one-way street where you only broadcast your stuff to them and don't want to hear from them. This is significant if you're going to boost the number of people that frequent your blog.

1. It's a Social Proof for Your Site

You will be curious to discover what people are talking about if you see a blog article with many comments. Furthermore, if there are many people in the conversation, you'll be more likely to join in. This is social proof: we assume that something positive happens with a crowd.

So, if you have a comment area, do everything you can to encourage people to participate, as comments inspire additional comments, boost traffic, and increase chances of driving sales.

2. It Makes it Easy to Follow Conversations

Allowing social media to be a significant forum for discussing your material may result in some involvement, but only for a short period. Because social media dialogues fade away as news sources change, this is the case.

Furthermore, a conversation in multiple locations becomes disjointed, diluted, and challenging to follow. On Twitter, LinkedIn, or Facebook, different individuals may be saying intriguing things about your content, but you may not be aware of it. It's aggravating.

As a result, a comments area makes it easy for readers who come across your blog post to follow along and understand what's going on.

3. Being a Regular Brings a Lot of Pleasure

A platform where I go virtually every day anticipates what I'll order before I do. That's fantastic. It's one of the many advantages of being a regular. So the regulars congregate in your comments section.

They'll come to know one another and your blog after some time. They may assist you in transforming your blog from merely a blog, or a series of posts, into a discussion that takes place every time you publish new content.

Consider the blog comments area to be the internet's coffee shop, where you present the topic of discussion and regulars begin to discuss it.

4. Comments Can Help you Get More Traffic

When other bloggers or brilliant social thinkers submit their feedback on a blog, the post attracts additional attention from other fans. Readers who leave bookmarks, retweets, backlinks, and other media posts in the comment box boost traffic to the blog post.

Comments are a part of content marketing strategy. As a result, traffic increases when these blog comments include long-tail keywords. Backlinks from blog comments assist you in developing a solid network of industry influencers and social media fans. Blog commenting attracts actual, filtered traffic from genuinely interested individuals in the blog's content and the related web pages.

5. A Fantastic Resource for New Content Ideas

If you want to develop new content ideas for your blog, the comments area is a great place to start. It's a gathering of people that are bouncing ideas off each other. So, to develop a fresh, intriguing blog post, employ the additional tips, advice, and queries from your followers.

6. Increase Your Strength

When you encounter a blog post with many comments, you know it's authoritative. However, having a terrific blog post and lots of comments from your readers isn't enough to establish authority. You may strengthen it even more by responding to comments and engaging with your readers. So read the words, respond to questions and concerns, and join in the discussion to show the world you're an expert in your industry.

How to get comments that are SEO-friendly for your site

Blog commenting in SEO refers to adding valuable text to the blog post's comment box. This comment box typically demands personal information from the commentator, such as their name, email address, and website.

Consequently, when readers read a remark and click on the web link, they are directed to the correct website. It is also regarded as the most fundamental sort of web connection. Such SEO-friendly remarks increase the website's visibility but have minimal effect on its SERP rating.

More SEO blog commenting tips and tactics include:

  • Make the material as relevant to the blog article as feasible.
  • Make an effort to be the first to remark, as the first few attract the most attention.
  • Comment on blog entries about your specialization or a related industry.
  • Don't shy off if you have a question.
  • Make your responses to the questions as comprehensive as possible.
  • Use long-tail keywords while commenting on blogs.

Blog commenting is a straightforward method for increasing traffic to your website and obtaining essential backlinks. This off-page SEO technique is an excellent strategy to propel your website to the top of the SERPs.

Blog commenting is an important way to create relationships with the masses by exchanging opinions and comments on a particular problem.

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