Limitations of Substack

Substack is a popular email newsletter tool that allows you to create and send newsletters to your subscribers. However, there are a few limitations to consider when using Substack.

How does Substack work?

Substack is a well-designed email newsletter platform made for writers looking for a simple way to update their subscribers. It's best for individuals or small teams who want to share and monetize their writing, insights, or other content with a larger audience.

What are some limitations of Substack?

Substack is meant to be a turn-key solution. However, with the simplicity of the platform, you certainly pay with a handful of trade-offs compared to what you may find in alternative newsletter platforms.

Limited design options

Substack provides a basic template for your newsletters, but you don't have a lot of control over the layout or design. You’re granted some color options, but you will otherwise be limited to Substack’s design choices.

Limited analytics

Substack provides basic analytics such as the number of subscribers and the number of opens and clicks, but it doesn't offer as many in-depth analytics as some common email marketing tools. Don’t count on learning much from its traffic analytics either.

No A/B testing

Substack doesn't allow you to conduct A/B testing to see how different versions of your newsletters perform.

No automation

Substack doesn't have the ability to set up automated email campaigns or send triggered emails based on subscriber actions. You can schedule your newsletter ahead of time, but you’re limited when comparing Substack to other email newsletter platforms.

Limited integrations

Substack doesn't offer many integrations with other tools or platforms, which can make it difficult to integrate your newsletters into your overall strategy.

Alternatives to Substack

There are a number of email newsletter tools that offer features and functionality similar to Substack. Some alternatives to consider include:

Mailchimp

Mailchimp is a popular email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, A/B testing, automation, and integrations with other tools and platforms.

ConvertKit

ConvertKit is an email marketing platform specifically designed for creators and bloggers. It offers a range of features for creating and sending newsletters, including customizable templates, automation, and integrations with other tools and platforms.

Campaign Monitor

Campaign Monitor is an email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, A/B testing, automation, and integrations with other tools and platforms.

AWeber

AWeber is an email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, automation, and integrations with other tools and platforms.

Constant Contact

Constant Contact is an email marketing platform that offers a range of features for creating and sending newsletters, including customizable templates, A/B testing, automation, and integrations with other tools and platforms.

Overall, Substack is a good option for creating and sending simple newsletters, but it may not be the best choice if you need more advanced features or integration options.