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There are still B2B businesses that have not optimized their marketing efforts for mobile. Here are a few ways you can embrace mobile in your B2B marketing.
Companies have had to deal with separate systems for talent management, compliance, payroll, and more. HRMS systems have simplified processes and opened access to data.
While B2B buyers are more active now than ever on social media when looking for business solutions, their primary source of information still comes from search.
Social media for B2B companies shouldn’t be treated as just a sales-generating channel. Instead, social media can boost your B2B business' brand awareness and credibility.