Marketers run campaigns across multiple channels and platforms which creates a lot of unstructured data. Finding new ways to centralize, analyze, and act on that data is key.
With the rise of apps like Yelp and other online review sites, consumers are being influenced in more ways than ever when making a purchase decision both individually and for their business.
Social media for B2B companies shouldn’t be treated as just a sales-generating channel. Instead, social media can boost your B2B business' brand awareness and credibility.
Substack has attracted several high-profile writers to its platform, but at what cost?